The Retail

The Retail
Title: The Retail
Published: November 11, 2014
Author's Twitter: @joshdankerdake
Aspiring writer Penn Reynard has just joined the ranks of America’s fifteen million retail workers: fresh out of college with an English degree, he can’t find a job anywhere except at the local big-box hardware store. Working returns, Penn experiences firsthand the often comical absurdity, chaos, and shenanigans of the retail world. At least he has a new romance with a coworker going for him—if he doesn’t screw it up. The constant pressures of dealing with hostile customers, oblivious coworkers, and overbearing management begin to take their toll on him, though, and as his desired career path threatens to fall out of reach, Penn struggles to break free of retail’s clutches.

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1 Reviews

  1. Reviewed by Awesome Indies

    November 11, 2014

    4 Stars

    The Retail by Joshua Danker-Dake is an easy, fun read. Anyone who’s ever been inside one of those Big Box home improvement stores will instantly recognize the setting, though I doubt my local Home Depot or Lowe’s is hiding sales associates as clever and funny as these. The conversations are the sort we wish we had with our work colleagues, but our colleagues are mere mortals, while the boys and girls of the House Station are bright and witty. The interactions with the customers-from-hell ring true, if sometimes exaggerated for effect.

    Main character, Penn, is a recent collage graduate and wannabe writer (Why are these protagonists always wannabe writers, never wannabe lawyers, or wannabe plumbers?) working at the House Station after being denied entrance to grad school. Told in dairy-like episodes, the book chronicles Penn’s 431 days toiling in retail, his interactions with his colleagues, his roommate and his girlfriend, and his budding romance with Chloe, who works in Paint. It’s easy to visualize this story as a film—a young twenties, buddy-film, coming-of-age, romcom.

    The book is well edited and fast-paced. There’s nothing deep, profound, or unexpected here, but there doesn’t need to be. Readers looking for a light, enjoyable story won’t be disappointed. A strong four stars.

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