Opening Party day 4: Meet the authors & find out why they go indie.


What makes an author independent? Why do Authors go indie? How do they decide on self publishing versus traditional publishing? If you’ve ever wondered these things, then watch today’s crazy video and read the author’s stories about why they went indie and find out!

Our definition of Indie.

Our authors are independent in that they do not depend on someone else to decide whether, or not, they can express their voice in the world. They create the new trends, offer the new adventures, and make you think, feel and wonder anew. Awesome Indies Approved authors have exacting standards. They choose this path, not because they have no other choice, but because they choose independence.

Read an inspiring article on what it means to be an independent author.

Don’t forget to leave a comment to be in the raffle to win a Kindle Paperwhite, and don’t miss out on our huge 99c sale. To see all the on sale books, click on the button below.


While you’re here,  take a look at the other books we have on offer. All of them have been evaluated by a publishing industry professional, and deemed to be of the same standard of quality as books produced by mainstream publishers. You don’t have to wonder if they’re well written or not, just look for something you think you’d enjoy and you’re sure to find a critically acclaimed book that sparks your interest.

Also, consider joining our community of discerning readers and writers. Subscribe to the blog to stay up to date with weekly deals and new additions, and/or  join the AIA Readers’ Club to make sure you don’t miss out on big news and special promotions.  If you’d like to help out by joining our reviewer or reader evaluation team, please read this post about who we’re looking for – you might be just the person we need.

Now meet some of our authors and hear their stories.

Tim Vicary

Tim Vicary

I became an independent author after quite a lot of experience with traditional publishing, some it good, some of it terrible. The good experiences were with educational publishers, like Oxford University Press, who published over 20 of my books with great care and attention. But my experiences with agents and publishers in mass market publishing were much less positive. I had several novels published – each time thinking it was the breakthrough – only to find  there was no publicity, no  support, and so little information that I wasn’t even told how many books I had sold. You write the book, deliver it, and then feel cut out of the process. Whereas now, as an independent author the books feel truly mine. I am responsible for every detail – not just the story, but the editing, cover design, marketing and publicity as well. I can find out on a daily basis how many books I have sold. If a reader points out an error I can correct it immediately. If I want to change the cover I can do it. I see all the reviews as they come in. And I get support from other talented writers, like those on the Awesome Indies website. Come on in, and join the revolution!


Faith Mortimer

Faith Mortimer

I’d always longed to write from a young age and after I’d written my first novel, I set about finding an agent and publisher. After many months of telephone calls and letter sending I found both. However, neither party fulfilled their promises and to cut a long story short, I ended up doing almost everything, including all my own marketing –  while they drew off the cream in sales. After a couple of years and with another novel about to be published, I thought why not go it alone? I have the time and skills and knew I could do a better job in publicising myself and my work…so that’s exactly what  I did.  Two years on and I’ve had thousands of fabulous sales on all my books (10 published in all so far with 2 more to follow shortly) and I’m happy to say, I’ve done it myself. Of course I’ve met lots of lovely people along my writing journey, friends, other authors and readers/fans. Without any of them I’d never have made it. So a huge ‘Thank you everyone’ for helping me become a successful Indie writer – I’ve loved the experience and I’m looking forward to many more years to come!


Jonathan Gould

Jonathan  Gould

Why I’m an indie: Why am I indie? Do I really need to answer that question? Honestly, look at the titles of my books. Doodling? Flidderbugs? Magnus Opum? What publisher in their right mind would want to take that on. Sometimes I’m not even sure I want to take me on. Sometimes I think my stories should be consigned to the bottom of the slush pile in my mind. But then I begin to think that I kind of like them, and if I kind of like them maybe other people might also kind of like them. And that’s why I’m indie


Tahlia Newland

Tahlia Newland

I had an agent for my first book, ‘Lethal Inheritance’. The feedback we got from publishers was that the novel was good, but the timing wasn’t right for various reasons. An editor at Allen and Unwin, a major Australian publisher, loved the book, but wouldn’t take it on because their marketing department already had too many YA fantasy books to promote. By the time that fell through, I was so sick of waiting for something to happen (it had been two years by that stage) that I decided to add a publishing arm to the production company I ran with my husband.  I didn’t even try the smaller publishers. I just couldn’t be bothered. I’m a multi-talented person, so I enjoy having an input in all areas of the publication process and I like being in control of my own work. I still have to get my books approved by my partner before I publish, and he’s fussy, but that’s good.

Clive S Johnson

Clive S. Johnson

Going back to my first novel, Leiyatel’s Embrace, it was a writer friend who, having read the first decently edited manuscript, said I’d never get a publisher.  The work was simply too long to be considered, she’d said, not from an unknown writer. Too great a financial risk, you see.  It was her throwaway comment about self-publishing that made me prick up my ears.


Shawna Seed

Shawna Seed

The reason I chose self-publishing is simple: Identity found no traction with traditional publishing houses. The consensus, to the extent there was one, was that it straddled the line between commercial and literary fiction. Ten years ago, my only option would have been tossing it in a desk drawer and forgetting I ever wrote it. Thanks to the self-publishing revolution, books like Identity have a chance to reach an audience. Every time I hear from a reader who was up late because she just couldn’t put it down, I believe I’ve accomplished what I set out to do: Tell a story that would entertain people. Even more than writers, though, the big winners in this revolution are readers. Anyone willing to invest a little time and not much cash can find some great stories out there, stories that 10 years ago never would have made it out of the writer’s desk drawer.


Marsha Cornelius

M.R. Cornelius

For over a year, my agent tried to find a traditional publisher for my first book H10 N1. Each rejection had a different reason for why the publisher was turning it down. Because the book has an apocalyptic theme, both my agent and I agreed the book needed to get ‘out there’ quickly to compete in this popular market.  And, if the book had been picked up by a traditional publisher, it would have languished for two more years before finally hitting the bookshelves. We agreed that my best solution was to self-publish. H10 N1 became a best-seller on Amazon


William Knight

William  Knight

I used to play in a rock band. If somebody told me then that I had to get a record deal before I could play my music to an audience, I’d have laughed until my guitar strings snapped as I thrashed out my latest folk-rock ballad to a pub full of appreciative supporters. Yet the publishing industry was in that powerful position; preventing readers from access to a wide breadth of material, and censoring creativity according to narrow commercial philosophies. But with the advent of the Indie Author, writers now control their own works and the audience they aim for. Just as a million garage bands and musicians have been doing for five generations. Publishing is simply catching up with a tried and tested creative model. Indie is the new mainstream.


Helena Halme

Helena Halme

The Englishman, my first independently published novel, became a book after I started telling the story in short chapters on my blog, Helena’s London Life. It seemed natural to publish the whole story on Kindle, rather than approach literary agents or publishers. The Englishman was quite a success, so I decided to publish my two other novels, Coffee and Vodka and The Red King of Helsinki, in the same way. Now I’m working on a sequel to The Englishman, and enjoying the direct contact with my readers and being in control of my own work. 


Terry Murphy

Terry  Murphy

I got told by a well-known publisher that I’d written a brilliant book, but getting published was as much about timing as great writing  – in other words, the time was not right for ‘Weekend in Weighton’. That’s when I decided to go down the indie route. As time has gone on I have become more and more thankful that I made that choice. The best part has been retaining control over editors, editorial suggestions, covers, pricing, promotional activity, timing, royalty rates and sales information. It has been a tough journey, but I’ve learnt a lot and enjoyed every minute. Oh, and that publisher got one thing right!


Christina Mercer

Christina Mercer

I connected with an Indie collective Indie-Visible who impressed me greatly with their independence and talents. Their encouragement and collaborative support was just the push I’d been waiting for to get my book out to the world. And the timing couldn’t have been better. Indie books have found a strong foothold in the publishing world, and they continue to grow ever stronger.


Mary Maddox

Mary Maddox

The novel that became Talion underwent several revisions. My agent shopped the manuscript aggressively but found editors weren’t interested. He suggested radical revision. The hero was a lower-class fifteen-year-old girl named Lu. To conform to the serial-killer genre, the novel needed an adult hero. Another issue was my writing style, which is a bit too literary for commercial fiction.

I did the rewrite. In the end, though, I couldn’t abandon Lu. The revision was overlong with two characters competing to be the hero. Unsurprisingly it didn’t sell, and the agent and I parted ways.

I revised again – this time the way I wanted. I queried a couple of agents, but something in me resisted. What if the new agent demanded radical changes? The stigma against self-publishing held me back. I didn’t want to be seen as a loser. But I finally overcame my vanity, formed Cantraip Press, and published Talion.

Georgiana Derwent

Georgiana Derwent

Ever since my teens, I’d wanted to write a vampire novel, but the first time I really found myself with enough time was in the months between finishing university and starting work. An agent told me she liked my novel and thought that it brought something new to the vampire genre. The publishers she approached said the same thing, but insisted that the market was too saturated with vampire books. I was beyond frustrated. I had a book that everyone was saying was perfectly good and likely to be enjoyed by vampire fans, but I couldn’t get it in front of any of the people who’d be likely to have fun reading it. Following a recommendation from a friend who’d self-published,  I suddenly had a conviction that this was the right thing to do. The big publishers’ concern was whether the book could sell enough copies to make them a tidy profit. I just wanted to see my story in print and have the thrill of knowing that some people I’d never met were reading it. Since then, I’ve had reasonable sales, but just as importantly, have had lots of reviews, participated in interviews and been featured on blogs. It’s terrifying to think that if I’d held out for a traditional publisher, my manuscript would probably still have been languishing on my computer instead of being exposed to all sorts of people.


Did you enjoy the video? It was made by a group of Communications, Media Arts and Production students from the University of Technology Sydney for a documentary assessment. More videos from the director K. Rose Newland can be seen here

17 comments… add one

  • Tahlia Newland August 24, 2013, 12:12 am

    I always find it fascinating to hear how authors end up taking the independent route. I wish I’d had longer to learn the script for that doco though. The book covers have changed now too. My favourite bit is the ms into the microwave and the book out.

  • Terry Murphy August 24, 2013, 1:09 am

    Reading through it is very interesting to see the common themes emerge. Glad everyone found a way through.

  • William Knight August 24, 2013, 1:55 am

    I seem to have sprouted a rather large head… when did that happen? Great to read these snippets of indieship.

  • Christine Kruk August 24, 2013, 5:00 am

    I have always had the dream to write. Thanks for the inspiration

  • Deborah J. Lightfoot August 24, 2013, 6:52 am

    I especially relate to Tim Vicary’s experiences with traditional publishing: “no publicity, no support, and so little information that I wasn’t even told how many books I had sold. You write the book, deliver it, and then feel cut out.” I went through that with William Morrow. But though trad publishing had proved frustrating with each of my first three books, when my Waterspell fantasy trilogy was ready for show, I went seeking a contract with an established publisher–as I thought I was “supposed” to do. That’s when I ran into the same thing as Clive S. Johnson: The work was too long to be considered. Though editors praised my story as original and well-written, no publisher would take it on–too great a financial risk for them. With my journalism training, a background in print production, and years of professional employment as an editor, I knew I had the skills to go it alone. I am SO glad I did! Also I’m grateful to have found the Awesome Indies. It’s fabulous to be associated with first-rate writers whose standards of quality meet and often exceed those of the legacy publishers. These are exciting times for writers and readers.

    • Tahlia Newland August 24, 2013, 4:56 pm

      These stories help me to know I’ve made the correct choice. My agent was told by various publishers that demons weren’t popular anymore, so they didn’t even read it. I told her to make sure that she told them that these demons weren’t the usual kind, as in those that go with angels, but manifestations of negative emotions, but their minds were made up. No demon stories, they wanted Dystopian. I love knowing how many books I sell in a day. It gives you instant feedback as to how well your marketing efforts are going. I’d hate that 3 month wait to know how you’re doing.

  • Donna Fontenot August 24, 2013, 7:32 am

    Great way to start my morning – with a good belly laugh! That video was great!

  • Valeria August 24, 2013, 7:45 am

    It was really cool to hear all those stories. Really educational and inspirational. Congratulations to all of you!

    • Deborah J. Lightfoot August 28, 2013, 6:31 am

      Thanks, Valeria! We’re so glad you came to Awesome Indies and joined the party. It was a fun five days, and a great way for readers and writers to meet up. Please come back! New books are added frequently.

  • Bessamy August 24, 2013, 1:04 pm

    That was a very funny but educational video! I learned a lot. It is a shame the stats of how many authors actually make it with the traditional publishing route. The loss of control over your work seems to be too big of a cost.

    I believe indie is the way to go. Full control over your work with indie publishing keeps it where it belongs with the author! This site is going to help so much! People will know where to go to find a good indie book. I am glad you are here! I love indie books!

    • Deborah J. Lightfoot August 28, 2013, 6:36 am

      Thank you, Bessamy! I love your comment about knowing where to go to find a good indie book. Absolutely, that’s what Awesome Indies is here for — to help people feel confident about buying indie books and supporting independent authors. We’re so glad you came to the party. Please come back and see the new books as they are added to the Awesome Indies list. The site grows all the time.

  • Stephen Goldin August 24, 2013, 2:41 pm

    I loved the film, Tahlia. And to everyone, it was great to see my own thoughts confirmed and vindicated. Well no, actually it was depressing. Publishing shouldn’t really be that much of a trial. After having more than 30 traditionally published works, things should be getting easier. But they didn’t, so I went the indie route… and I’ve been quite satisfied with the results. Keep up the great work, people.

  • William Knight August 24, 2013, 4:43 pm

    Finally got round to watching, and really enjoyed the video. Brilliant work.

  • Ginger August 24, 2013, 6:36 pm

    I can see why indie is a good idea. A lot of good and
    interesting books wouldn’t be published if traditional
    publishing was the only route.

  • M T McGuire August 25, 2013, 12:10 am

    That was really interesting. Do you know I didn’t really try that hard. I approached agents in 2009 and it took me a year to get polite ‘nos’ from five of them. After that I decided I’d like to see my book in print before I die and self published. I read a very good book about it, aiming at amazon by Aaron Shepherd and produced an ebook and paperback at the same time.

    To be honest very few agents or publishers in UK mainstream will look at sci-fi or fantasy, especially not if it’s funny. Although they’re right, my books are only a success in that I think I’ve achieved a reasonably high standard, they aren’t really selling much. I tell myself this is because they are an incomplete trilogy. And to be honest I won’t know until the last one comes out next April.



    • Tahlia Newland August 25, 2013, 1:48 am

      Your books are so awesome, they deserve to sell really well. We’ll have to do a big promo on series one day.

      • Deborah J. Lightfoot August 25, 2013, 7:50 am

        A big promo on series is a GREAT idea! I want in on that one, please. Pretty please. ;-)


Leave a Comment

%d bloggers like this: